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June 02, 2005
Song for Songs
Song Airlines Builds Record Label in the Sky
Song Airlines is doing more than just offering cut-rate fares, with the Delta-owned discount fleet now toeing the music waters. Song airplanes already feature entertainment consoles for videos, music and games, with Panasonic Avionics Corp. powering the solution. Now, the airline will use that platform to promote a new album from Better Than Ezra, represented by Artemis Records. The deal also ties in LA-based marketing firm Creative Branding Group Inc., which is helping to shape the nascent Song Records brand. Customers of the airline will now be able to listen to tracks from the latest Better Than Ezra disc, and can purchase the CD from flight attendants. Meanwhile, Creative Artists Agency (CAA) is helping to fill the entertainment consoles with movie and gaming conten
Posted by roymond at June 2, 2005 02:01 PM