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October 07, 2004
Succession into Independent Content Networks
There are now some very cool methods and channels for the production, consumption and distribution of high-quality audio and video content. With PodCasting, an effective and reliable method of syndication joins an already robust distribution toolset that can establish independent channels for text, audio and video. With the inevitable development of intuitive user interfaces, non-geeky end users may one day have these channels pre-loaded on their PCs for instant gratification while never knowing what RSS or XML is.
The Gillmor Gang the other day mentioned how Adam Curry and a host of new Podcasters are bringing real content to real listeners. Then the term "Network" came up, sort of out of context, but it clicked in my mind. We need to start organizing a formal network of independent production and distribution channels that can compete head-on with the established Radio, TV and CD networks. Independent Content Networks. There is enough quality stuff out there to fill all our iPods and Tivos without cable TV or the iTunesStore. Shouldn't we stop whining and just get the hell out?
There are hundreds of internet music labels. But users need to be able to "tune in" to reliable channels for quality content if this is going to displace the current structures we all are protesting. It isn't enough that they are out there. With the right coordination, there can be a truly independent content network that makes it clear that we don't need the RIAA or Clearchannel or others telling us what we like and how much to pay for it.
The artists need to drive their own participation and there needs to be compensation for their work. But this shouldn't start falling into the current model and become a corporate "indie" network. This aspect of the model doesn't exist, yet. So let's build the network now. There's more than enough content and there will always be independent artists who aren't looking for immediate compensation. We'll worry about the rest later. The cream will rise and for those hungry enough and creative enough, a pay model will evolve that lets people make a good living without kneeling before the labels and TV networks. Let the dog wag the tail for a change.
Posted by roymond at October 7, 2004 11:01 AM
Comments
I agree completely!
As soon as I heard about podcasting (on a talk-radio tech show broadcast from a radio station owned by Fox news, ironically enough), I knew it had to become a tool for DIY and independent creative people to promote themselves, find collaborators, and create a new merit-based creative economy.
I started by own podcast as a compliment to MWS Media, which provides community, resources, and services to DIY, independent creative endeavors. It seemed like a perfect fit.
Glad I found your website.
Posted by: Matthew Wayne Selznick at October 28, 2004 07:00 PM